Campaign Ad Analysis Kit

$4.00

Dive into the races for President, Congress, and state ones like for Governor by analyzing candidates’ political campaign ads and their use of common persuasive devices.

This kit works great in the weeks leading up to Election Day or anytime by using historical and past ads.

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Description

Political ads may feel annoying, but they wouldn’t use them if they didn’t work, right?

Campaign political ads are the perfect study of persuasive devices in action!

This year, let’s dive into the real primary sources around us and guide into becoming real-world engaged citizens by answering the question, “How are candidates asking for my vote?”

Included in this Political Campaign Ad Analysis Kit:

Overview

  • At-a-glance Overview sheet and detailed lesson plans for you, with standards, links, and takeaways

Student Activities:

  • Persuasive Devices Reference & Brainstorm Sheet: review 15 common devices, with examples and a chance for students to add their own examples
  • Persuasive Devices Matching Cards: work in small groups to match devices with hypothetical commercial ads
  • Analysis of Campaign Ads Sheet: graphic organizer sheet for students to analyze a curated list of ads you provide students
  • Extended Analysis: in-depth questions for students to answer on one ad in particular after viewing all of them

 

This resource is 11 PDF pages, plus Google files. 

What grades is this intended for?
This was designed for a mixed-ability high school level. If you have strong middle schoolers and are willing to possibly tailor this a bit, if necessary, then it could work for lower grades. Please look over the description and preview closely to decide. 

What supports are included? How can I modify this?
Activities are built with included supports to accommodate varying needs: graphic organizers, step-by-step chunking, small-group and low-stakes student talk, sentence stems, etc.  

Student materials come in editable Google file versions to allow you to modify activities by shortening, re-leveling, translating, or using text-to-speech software to support student needs. 

Can I use this in a homeschooling setting?

Sure! While these activities were designed for a traditional classroom setting, they can also be used in a solo or small-group setting.

Is this editable? What file types does this resource come in?

The main resource is a secured, non-editable PDF file intended to be printed. Included are links to editable Google files of all the student materials.

What standards does this address?

Several! Standards vary, but this resource supports these from various states:

  • Identify various persuasive devices used in campaigning material
  • Analyze forms of political communications for bias, persuasive appeals, and differing points of view on an issue
  • Discuss different perspectives on current public issues 

What are the terms of use for this resource?

This resource, including all ancillary files, may be used as needed for regular, non-commercial single-classroom use between a teacher and their students

This includes printing copies and sharing digital files with students through a secure platform, like Google Classroom or Canvas, email, or a classroom-only shared drive.

The using and sharing of any part of this resource in any manner outside the above-mentioned capacity is strictly prohibited. Prohibited uses include, but are not limited to,

  • posting files on the open internet or in a Facebook group
  • emailing files to or sharing print copies with others (without purchasing additional licenses)
  • uploading or storing files in a shared cloud drive accessible by anyone other than students
  • including any part, or any derivative work, within any commercial endeavor like curriculum development, professional training, or for-profit teaching like Outschool, or selling this resource as your own in either print or digital formats

Doing so violates the Digital Millennium Copyright Act (DMCA), copyright law, and these terms.

By downloading this resource from Let’s Cultivate Greatness, the original user has been granted one license for a single teacher (or number of teachers matching the number of licenses purchased) and their students at any one time. 

Let’s Cultivate Greatness retains the full copyright of this resource.

This was such a great project! It allowed my students to understand the process of a political party's platform and pushed them to truly apply what they have learned! I loved it! It was so easy to use because of how detailed everything was. Thanks!  – fellow teacher-author

This was quite detailed and helped my students get a better idea of the different political parties. Great resource!! – fellow teacher-author

The political party platform flip sheet was such a great resource!! I will be using it every year moving forward, because it is a great way to get students to practice a particular way of thinking: reviewing multiple options for political issues and then selecting which you agree with most, and then seeing which party had that position. Thanks!! – fellow teacher-author