Campaign Ad Analysis Kit

$4.00

Dive into the races for President, Congress, and state ones like for Governor by analyzing candidates’ political campaign ads and their use of common persuasive devices.

This kit works great in the weeks leading up to Election Day or anytime by using historical and past ads.

-+
Categories: ,

Description

Political ads may feel annoying, but they wouldn’t use them if they didn’t work, right?

Campaign political ads are the perfect study of persuasive devices in action!

This year, let’s dive into the real primary sources around us and guide into becoming real-world engaged citizens by answering the question, “How are candidates asking for my vote?”

Included in this Political Campaign Ad Analysis Kit:

Overview

  • At-a-glance Overview sheet and detailed lesson plans for you, with standards, links, and takeaways

Student Activities:

  • Persuasive Devices Reference & Brainstorm Sheet: review 15 common devices, with examples and a chance for students to add their own examples
  • Persuasive Devices Matching Cards: work in small groups to match devices with hypothetical commercial ads
  • Analysis of Campaign Ads Sheet: graphic organizer sheet for students to analyze a curated list of ads you provide students
  • Extended Analysis: in-depth questions for students to answer on one ad in particular after viewing all of them

 

This resource is 11 PDF pages, plus Google files.